Data visualization is a major part of our development platform. Business decisions will be taken to a new level. Using computer systems that can build proper data visualizations are used to aid in decision making.

Example of tracking is shown earlier with tracking mouse movements on a web page. This is key to making decisions on on placement of items in an internet store front. This example is easily extended into a real, physical store front as well.

Using computer vision technology, people are easily tracked through video, for example surveillance, and capturing position data. Later this data can be visualized, and used to determine best product placements.

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One way to maximize ad revenue, and user experience is through trial and error

Our approach, use a custom heat map that can track users’ mouse movements and clicks. This will give us a better idea on how to monetize our site better, sell better, improve user experience and more.

Check out the image above so see an example heat map.